Deta Ad Campaign

Challenge: How to effectively communicate the inspiration drawn from historic baseball uniforms in the garment’s design?
Solution: Integrate historic footage with product videos and incorporate models performing baseball movements.

My Role

  • Developed advertising concept aligned with brand strategy

  • Translated concept into storyboards

  • Directed artistic vision during video production

Cross Channel Marketing

Videos were produced in 4:3 aspect ratio for optimal website display and in 16:9 for enhanced compatibility and engagement across social media platforms.

Videography Valentina Pozzo
Models Ciera Parker, Lala Lopez, Miah McCarthy

Outcome

7% increase in click-through rate

2.4% increase in conversion rate

15% increase in newsletter signup

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