e.a. seawear

Co-founder Eva Swoboda and I transformed our passion project, Itzi Bitzi, into the brand e.a.seawear—backed by the small business fund of Investitionsbank Berlin. Our mission was to create a unique blend of hand-crocheted and machine-knitted swimwear, combining the art of local craftsmanship with accessible fashion. The handcrafted pieces were made by Berlin’s senior community and a talented Turkish handcraft group. By giving these artisans meaningful work, we aimed to offer not just a side job, but a sense of purpose and belonging.

My Role

  • Designed crocheted styles

  • Developed crochet instructions

  • Led the crochet groups

  • Built D2C and B2B business

  • Created brand strategy

  • Developed visual brand identity

  • Designed and implemented website

Meryem

A brand that blends hand-crocheted artistry with the precision of machine knitting

Frau Roczyski

Hatice

Each week, a group of Berlin's seniors and a Turkish handcraft collective collaborated to design and hand-produce unique crochet styles.

Frau Kluge

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