itzi bitzi

My mom kept the bikinis she crocheted back in the 60s, and I loved wearing them as a teenager. While at art school, a classmate and I were admiring those vintage pieces, dreaming of giving them a modern twist—but who could crochet like that anymore? "Grandmas!" she suggested. That sparked a project: we reached out to local seniors through supermarket ads, collaborated to design three unique bikini styles, and held a sales event in Berlin featuring 30 beautifully handcrafted bikinis.

My Role

  • Designed crocheted styles

  • Developed crochet instructions

  • Led the crochet group

  • Organized a sales event

  • Constructed a brand identity

  • Generated content and strategy for publicity

  • Organized sales event

Development Meetings

Lots of grandmas "applied,’ lamenting that ‘no one wants their crocheted tablecloths,’ and newly excited to make something desirable.

Very first Draft

Opening Party Itzi Bitzi

Reviving a traditional craft and translating it into a contemporary product.