itzi bitzi
My mom kept the bikinis she crocheted back in the 60s, and I loved wearing them as a teenager. While at art school, a classmate and I were admiring those vintage pieces, dreaming of giving them a modern twist—but who could crochet like that anymore? "Grandmas!" she suggested. That sparked a project: we reached out to local seniors through supermarket ads, collaborated to design three unique bikini styles, and held a sales event in Berlin featuring 30 beautifully handcrafted bikinis.
My Role
Designed crocheted styles
Developed crochet instructions
Led the crochet group
Organized a sales event
Constructed a brand identity
Generated content and strategy for publicity
Organized sales event
Development Meetings
Lots of grandmas "applied,’ lamenting that ‘no one wants their crocheted tablecloths,’ and newly excited to make something desirable.
Very first Draft
Opening Party Itzi Bitzi
Reviving a traditional craft and translating it into a contemporary product.
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