Challenge: E-commerce images typically focus solely on the garment at the expense of compelling photography.
Alignment: Build a round the brand strategy’s pillar of "moving knits": a quality garment that follows every movement you make.
Solution: Solution: Use Bernd and Hilla Becher’s “Water Towers” (1972-2009) and Sandro Botticelli's "Venus” (1486) as inspirations for the photographer to find balance between static and dynamic.