Deta social media strategy

“What’s your favorite book?”

Challenge: Challenge: How to create interesting content to engage Deta’s target customers without constantly pitching a sale?
Alignment: Use three years of customer data to determine customer’s interests.
Solution: Engage customers by providing marketing content that aligns with their interests, in this case: reading.

My Role

  • Conducted customer segmentation

  • Developed detailed target personas

  • Designed and executed content strategy

  • Implemented content across channels

Target Personas

Evaluated data for target customer’s interests and crafted brand personas. Developed “What’s your favorite book” to reflect customer interests and to share book recommendations in the community.

Enriching marketing efforts

Invited customers, influencers and inspiring women to showcase their favorite book. Created assets for various channels: website journal, social media posts and newsletter.

Outcome

20% increase in followers

15% growth in retargeting potential customers

15% uptick in newsletter sign up

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