Deta

Photography Joanna Braeunig
Models  Tessa Oakland, Melanie Buenrostro

Founder and owner of Deta, a knitted swimwear label based in Brooklyn. Reassessing knitwear production methods, I find 3D knitting to be a sustainable practice, as it eliminates waste and excess inventory. Visit Deta

My Role

Pioneered new approaches to waterproof knitted swimwear
Shifted production to seamless 3D knitting
Participated in NYFW market shows
Built D2C and B2B business
Developed brand strategy
and visual brand identity
Designed and implemented website
Iterated on sales funnel optimization
Set up email marketing strategy

Saving Ressources

With the application of 3D knitting technology, swimwear can be printed in a single, seamless piece using only the exact amount of yarn required. This also allows for on-demand production, eliminating the need for excess inventory.

Sales Funnel Optimization

Managed Deta’s website by analyzing data-rich heatmaps of user behavior, alongside evaluating customer emails and surveys, resulting in actionable insights that boosted customer conversions.